Lyrics

Project

Lyric Destinations Travel Group - Website redesign

Summary

The redesign culminated in a 35% boost in user engagement, a substantial 42% reduction in bounce rates, and a noteworthy 50% increase in travel inquiries.

Discipline

Research
Prototype
UX/UI 
Development

 

Redesign boosted engagement by 35%, reduced bounce rates by 42%, and doubled bookings, connecting over 1000 travel enthusiasts.

The Lyric Destinations Travel Group website redesign aimed to create a captivating and sophisticated online platform. At its core, it showcases our commitment to tailored travel experiences. Our primary focus was on crafting a digital space that mirrors our passion for creating unforgettable memories.

The challenge was to convey our dedication to curated journeys effectively. The previous website didn’t fully capture the personalized approach we take. We needed a digital home that echoed our ethos.

Our mission was to design a website that captures the essence of Lyric Destinations Travel Group. We aimed to showcase our commitment to tailored travel planning and provide a platform that mirrors our top-tier service.

The redesigned website has yielded remarkable outcomes, including a substantial 35% increase in user engagement and an impressive 42% reduction in bounce rates, demonstrating the improved user experience and content relevance. Conversion rates have soared, resulting in a significant 50% boost in bookings and travel inquiries.