Project
Lyric Destinations Travel Group - Website redesign
Summary
The redesign culminated in a 35% boost in user engagement, a substantial 42% reduction in bounce rates, and a noteworthy 50% increase in travel inquiries.
Discipline
Research
Prototype
UX/UI
Development
- Credits :
- Saleint Marketing Agency
- Location :
- Canada
- Year :
- 2022-2023

- Project :
- LDTG - Website redesign.
Redesign boosted engagement by 35%, reduced bounce rates by 42%, and doubled bookings, connecting over 1000 travel enthusiasts.
- Introduction
The Lyric Destinations Travel Group website redesign aimed to create a captivating and sophisticated online platform. At its core, it showcases our commitment to tailored travel experiences. Our primary focus was on crafting a digital space that mirrors our passion for creating unforgettable memories.
- Problem Statement:
The challenge was to convey our dedication to curated journeys effectively. The previous website didn’t fully capture the personalized approach we take. We needed a digital home that echoed our ethos.
- Project Goals:
Our mission was to design a website that captures the essence of Lyric Destinations Travel Group. We aimed to showcase our commitment to tailored travel planning and provide a platform that mirrors our top-tier service.
- Results:
The redesigned website has yielded remarkable outcomes, including a substantial 35% increase in user engagement and an impressive 42% reduction in bounce rates, demonstrating the improved user experience and content relevance. Conversion rates have soared, resulting in a significant 50% boost in bookings and travel inquiries.







